About

Anurag Khandelwal is a passionate and experienced Digital Marketing Specialist with over 8 years of experience in demanding verticals such as Banking & Finance, Education, Entertainment, Fashion and Clothing, Healthcare, Hospitality, Information & Technology, Media & Advertisement, and Travel. He has worked in various countries such as India, UK, and UAE. Anurag's mission is to increase business awareness while driving up sales and improving customer engagement. Anurag has expertise in major digital marketing domains like Marketing Automation, Google Ads, Google Analytics, Facebook Ads, Twitter Ads, Bing Ads, and Programmatic Media Buying. He has a full understanding of the life-cycle of a software/app development project, which makes him a valuable asset to any team, of a client or an employer. As a Digital Marketing Specialist at UMS International FZ LLC, Anurag is responsible for planning, developing and implementing the Digital Marketing strategy that is particularly focused on increasing brand awareness, engagement, maximizing leads, conversion and increasing park visitations. He is also responsible for working on optimization of all aspects of Digital Marketing, such as Email Automation, Online Advertising, Websites, CRM and Analytics. These activities are performed across the division. Anurag has worked with teams within key businesses to build strong 360 marketing campaign strategies, execute and follow up for KPIs and results. He has also introduced and implemented martech such as WhatsApp API, AI-Chatbots, and Power BI. Anurag has experience in evaluating customer research, market conditions, and competitor data, extensive competitor analysis, and monthly performance reports. Anurag holds an Executive Programme On Digital & Social Media Marketing Strategy (EPDSMMS) from the Indian Institute of Management, Calcutta. He also holds a Bachelor of Engineering in Computer Science from Shri Vaishnav Institute of Technology and Science. Anurag is proficient in various tools such as Google Search Console, Google Analytics, Google Tag Manager, Google Ad Manager, Google AdSense, Google Keyword Planner, Google Optimize, Facebook Ads, LinkedIn Campaign Manager, SEMrush, Ahrefs, HubSpot, and Moz bar. Anurag is a skilled Digital Marketing Specialist with a strong background in business development, mobile app marketing, and email automation. He is a valuable asset to any team, and his expertise in various digital marketing domains makes him an ideal candidate for any organization looking to increase their online presence and drive up sales.